Posted on September 13, 2019
We’re going to walk you through what GDPR is, how it affects you, and how to easily ensure your website is compliant.
Note: We’re not lawyers, nor are we providing legal advice. This is an informational article and includes some of the steps we took when the laws went into effect. For additional compliance information, please consult a lawyer or GDPR consultant.
What Is the GDPR?
First, let’s get to the bottom of what the GDPR actually means (and what the letters stand for!). The General Data Protection Regulation is a set of laws designed to protect the personal information of people living in the European Union (EU). Organizations have to make sure that any personal data they gather is obtained legally and under strict conditions to prevent that information from being misused.
The data that falls under the GDPR definition of personal data includes:
- Email address
- Social media posts
- Medical information and history
- IP addresses (a computer’s identity while on the internet)
- Bank details
Businesses and organizations who are found to mishandle information or not protect it properly have the potential to be hit with large fines.
Do GDPR Laws Affect My Business?
So, if these are European Union laws, does your website need to follow them if you do business exclusively in the United States?
Probably. Which, in this case, means yes. We’ll explain.
Basically, any business within the EU or one who is doing business with or collecting information from people in the EU has to comply with GDPR. By “doing business with,” we mean selling products or services, while “collecting information from” means getting a visitor’s email, IP address, or name.
Here are some examples:
- When a visitor comes to your website, you get their demographic data if you use Google Analytics or similar software;
- Collecting emails for a newsletter subscription;
- Having a registration or log in feature on your site;
- Shipping a product you sell to a resident of the EU and getting their payment information and address;
Note: Remember, we’re not lawyers. Talk to a legal professional to ensure your website is in 100% compliance if you do business with people in the EU.
- Iubenda – You can use this for your website as well as Google Ads, mailing lists, social media, and cookies.
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