Would you like to be able to get your company in front of people in the Raleigh, Durham, and Chapel Hill area who are looking for your products and services at the exact time they are searching for them? Well, you can! You can do it through Pay Per Click (PPC) advertising.
PPC advertising is one of the most popular and effective digital marketing strategies used to capture potential customers. When PPC is done right, it is incredibly valuable for businesses like yours that want to grow and be profitable. But, you need to know what you’re doing when you set it up or you can easily spend more money than is necessary, and not see the outcomes you want. That is where WPdigital comes in!
What Exactly is PPC Advertising?
PPC is simply a form of search engine advertising that allows you, as an advertiser, to pay a fee each time your ad is clicked. So, in effect, you are buying visits to your site rather than earning them through organic searches. And, this gets results much more quickly.
The explanation of PPC may sound simple, but in reality it’s a bit more complicated. In order for ads to appear with the results on a search engine, you can pay more than your competitors to guarantee that your ads show more frequently or prominently. The system uses an Ad Auction that all ads participate in. The Ad Auction is an entirely automated process that the search engines use to determine the relevance and validity of ads that appear on their results page.
As an advertiser, you have to bid on keywords that you think are highly relevant to your business. If you successfully win the auction, your ad is displayed in a particular position on the search results page, depending on keyword relevance and a quality score. Then, there are other considerations such as different types of ads and rate models to use.
How WPdigital Can Help
At WPdigital, we realize that you’re very busy. You may be doing the actual work yourself or you may be managing employees. Because you are busy, you probably don’t have the time or the inclination to learn about PPC advertising and implement a marketing strategy using it. But, we do! It’s what we do everyday. We can cut through the complexity and create a digital marketing strategy that produces the results you want to see.
WPdigital works specifically with home contracting services like yours to enhance online exposure and bring business in through PPC. We are experienced at creating a PPC marketing strategy that gets you results! As a Google Premier Partner and Bing Ads Professional, our pay-per-click experts work with you to create an advertising strategy that reflects your brand and will achieve your goals.
Create Different Types of Ads
From our experience and expertise, and based on your goals, we use these different types of ads that are proven to be effective for your business:
Paid Search Advertising – PPC puts you in front of people searching for exactly what you have to offer.
Display Advertising – Display Advertising spreads your brand’s message across search engine results and third-party sites.
Video Ads – Use Video Ads because more people are watching video content online than ever before. Put your business in front of them!
Remarketing Ads – Through remarketing ads, you can target people who have already visited your website. Keep your site in the forefront of their minds!
Shopping Ads – If you sell online, shopping ads should be part of your online marketing arsenal.
PPC Campaign Management Services
Once the strategy is implemented, it’s important to manage your ad accounts in order to see continuous improvement. Through our hands-on approach, WPdigital is constantly looking for ways to improve your visibility, reduce costs, and drive more qualified traffic to your site to achieve the outcomes you’re looking for. The end result is a higher conversion rate, which directly impacts your bottom line!
Our PPC Campaign Management Services are available to you as an add-on service that you can purchase on a monthly basis. They include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
Benefits of WPdigital’s PPC Management Services
By letting us create the ad campaigns and manage them, your time is freed up to do what you do best! We will help you to:
- Improve your target market accuracy
- Get leads that convert to business
- Boost your competitiveness
- Reduce cost per acquisition (CPA) and maximize ROI
Google Ads Management
As a Google Premier Partner, we’re qualified by Google to improve Google Ads (formerly known as Google AdWords) campaigns and maximize ad spending. Our team has experience managing search, display, video, shopping, and remarketing ads through the Google Ads platform.
Microsoft Advertising Management
Microsoft Advertising is somewhat different from Google Ads. Microsoft ad campaigns run on Bing, Yahoo, and other websites in the Microsoft Audience Network and can be effective for a lot of businesses. Let WPdigital’s pay-per-click experts determine if Microsoft Advertising is right for your business and marketing goals.
Facebook Ads Management
Reaching an audience of roughly 2.7 billion people worldwide, Facebook has become an integral part of any internet marketing strategy. With highly specific and targeted capabilities, as well as specific goal creation, Facebook allows you to reach your target audience with ease.
PPC can be beneficial for businesses in Raleigh, Durham, and Chapel Hill, like yours, by driving traffic and sales. WPdigital wants to help you achieve your business goals. Call us today 919-944-4284 to talk about creating a digital marketing campaign! Don’t let your competitors get the edge!