Why Choose a WordPress Website for Your Business?

Posted on May 31, 2019

The Benefits of WordPress Websites for Small Businesses

WordPress websites account for nearly one-third of all websites, and it’s not hard to understand why. This content management system is easy to update, offers endless customization options, and caters to all types of websites, from personal blogs and small business sites to Fortune 500 company websites.

The most appealing aspect of WordPress websites is the ease of use, especially for beginners. Once your WordPress web design agency has your website live, you and your employees can log in to your site anytime to add pictures, write a new blog, and update your inventory. If you do get hung up on an issue, it is easy to ask questions on support forums to find quick answers within an expansive community.

We also want to share some additional features about WordPress websites you may not know about that make them a great option for small businesses.

Plugins Improve Functionality

Plugins are bits of software you can download seamlessly into your website that add functionality. There are over 50,000 plugins available to customize your website, including ones to capture email subscribers, improve your search engine optimization, and integrate your social media networks onto your website. Plugins make websites easy for people to use and customize, even if the users have no experience in the field. Here are some examples of popular plugins:

  • Yoast SEO – This plugin has tools to easily improve your search engine optimization.  Benefits include easily adding meta tags (titles and descriptions that show in search engine results) to each page quickly and easily and generating an xml sitemap for search engines to crawl and rank your website.
  • Gravity Forms – This plugin allows you to quickly build and customize forms on your website, like contact forms or email subscriber fields. Choose which fields make sense for your business and add descriptions so customers know what they’re filling out.
  • WooCommerce – This plugin turns any website into an ecommerce site. Built for small businesses. WooCommerce websites let you control your inventory, maintain customer information, and sell products online all in one place while still having all the other functions of a website, including a business description page and blog.

You can also add widgets to your website to perform specific tasks. For instance, a widget can display the weather, connect to social media, or display recent blogs on a page.

Customizable Themes

Your theme is the group of files that create the basic layout of your website, including your fonts, color palettes, positioning for social media widgets, and so much more.  You can use a theme to change your website’s appearance without changing its core. You can also make small changes in the code of your website to change how your theme looks, so you have infinite options for the appearance of your website.

Search Engine Friendly

WordPress is built to be SEO-friendly so your website will rank high in search engine results and get more traffic. Even though it’s simple to optimize the way it is, there are also a variety of plugins to assist with SEO. Although switching to WordPress won’t automatically help your website’s visibility on Google, Bing, and other engines, the content management system lets you or your digital marketing agency make the updates that search engine algorithms look at when ranking sites.

Call Us Today!

WP.digital works with large and small businesses nationwide, building modern, responsive WordPress websites that are easy to customize, search engine friendly, and simple to update. To help you experience success in your business, we package our WordPress websites with effective, ongoing digital marketing services in affordable monthly packages. Call us now at 888-239-9222 or fill out our contact form. to learn more!