Posted on May 10, 2019
Discover How SEO Strategies Can Lead to Small Business Success
No matter what type of business you have, whether you’re providing a service or you are selling products, your target audience is online right now searching for exactly what you have to offer. In fact, 95 percent of consumers start their search for new products or services online. The problem is, the top five search engine results get over two-thirds of all the clicks, so if you aren’t among the top search engine results, you’re losing business.
At WP.Digital, we have a team of SEO experts who know exactly how to optimize your website to improve your online presence and put your business directly in front of your ideal customers or clients. As part of our comprehensive monthly packages, we provide an optimized WordPress website with monthly SEO maintenance to keep you at the top of search engine results.
Benefits of SEO for Small Businesses
If your business is on page two of the search engine results, your prospective clients or customers most likely won’t even see your business as an option! Businesses at the top of search engine results are the ones getting the clicks and the traffic from the exact people looking for their services, so it’s essential to your success you’re among the top.
Boost Your Reputation
Google, Bing, and other search engines rank websites based on their relevancy and site functionality in order to provide the best results for users’ searches. Being a top-ranking website shows possible clients and customers that your business is relevant to what they need and helps you stand out as an expert or leader in your market.
Increase New Business
In order to succeed, your business requires a consistent flow of new customers or clients. While Facebook Ads and Google Ads are helpful, they will only take your business so far. You need traffic to your site from people who find you on their own, that you don’t have to pay for (also called organic traffic). Having an optimized website means an increase in organic traffic, allowing you to save on your marketing costs while seeing more customers.
SEO offers the best return on your investment by putting your business directly in front of the people looking for your products or services. Seeing your business as a top ranking result is more effective than most other marketing methods and requires only light upkeep to maintain your ranking.
Choosing Professional SEO Services
A common misconception about SEO is that you can optimize your website by adding some keywords, updating a blog, and calling it a day. The truth is, Google has around 200 criteria their algorithms use to rank websites. While keywords in your copy are certainly important in determining relevancy, factors including page load speed, mobile friendliness, internal and external links, your images, and so much more all play a vital role in how your website ranks.
For a small business owner, trying to optimize your website on your own can be overwhelming and confusing, not to mention time-consuming. At WP.Digital, our team optimizes your WordPress website from the ground-up as part of your package setup and continues maintaining and improving it as part of your monthly program. Investing in SEO for your website allows you to focus on running your business while we focus on helping you grow through improved visibility and increased traffic to your website.
SEO Services Included in Your Monthly Package
- Location-specific optimization
- Top search keywords for your service or product
- Regular social media posts
- New content each month
- Detailed reporting and analytics