Posted on May 3, 2019
Once you build a visually appealing, user-friendly WordPress website, the next step is focusing on how to attract more traffic. As you know, more visitors to your website means more sales.
In order to increase visitors, you need to create a digital marketing strategy. Digital marketing refers to any method of promoting your brand or products through online channels like search engines, social media, and email. To get the best results, it’s important to determine which marketing methods will connect with your ideal clients.
Digital Marketing Campaign Overview
Search Engine Optimization
Every digital marketing strategy should include search engine optimization. Search engine optimization refers to improving your website in a way that increases its ranking in search engine results. Higher rankings lead to higher visibility and more traffic to your website. SEO campaigns – or organic search campaigns – are natural ways of gaining search engine presence.
A combination of creating relevant, informative content, link building, and making sure your website loads quickly and works well on mobile devices can help you achieve rankings on search engines over time. SEO is a continual process that builds lasting results. As search engines adjust their algorithms and make updates, you will have to make adjustments to the campaign to stay ahead of your competition.
Pay Per Click
Pay per click campaigns involve bidding on the right keywords for a search engine to display your ad during a related search query. For instance, a cruise line may bid on the keyword “vacations in the Caribbean” for a chance at appearing in the ad section when a user searches this term.
When a user clicks on your ad, they are directed to a landing page, a page a user “lands” on when they. The landing page connected to your ad is just as vital to success as your bid because it is assigned a Quality Score which measures relevance and usefulness of a page.
Display advertising, the ads on websites, give you the opportunity to narrow down your target market and build awareness to people who are more likely to want your products or service. Although conversion rates are often lower, you can choose niche industries and web pages to display your ad that cater to specific personas.
Instead of pushing advertisements out to your target market, inbound marketing involves finding ways to attract them to you. For example, writing quality content that is interesting and useful to potential customers helps them through the purchasing process. They are then more likely to see you as a trusted source and ultimately choose your product or service. Blogging about your industry and giving out helpful guides and information are examples of inbound marketing techniques.
Social media marketing involves promoting your business on social channels such as Facebook, YouTube, Twitter, and Instagram. People often promote offers and contests, post links to their blogs, or share pictures and business awards. The goal of your social media campaign could be to build brand awareness through likes, shares, and followers. However, your goal could also be to attract more traffic to your website or store.
Social media gives you an opportunity to connect and engage with customers and potential customers. Make sure you read and respond to comments and reviews for instant feedback and to manage your online reputation.
Your other campaigns can all be used to build a subscriber list, which you can then use to create useful email campaigns. Your email subscriber list is a powerful tool that lets you contact people who are already aware of your brand and warmed up to what you do. You’re able to easily share promotions, new products, coupons, and newsletters to people and keep your business fresh in their mind.
Tools like MailChimp are perfect for helping you track the performance of your mass emails and even have ways to integrate with your e-commerce products. Whether you are sending out newsletters or offers, email campaigns are fast and easy ways to reach a broad audience.
Call us for a WordPress Website with Digital Marketing Solutions
At WP.digital, we understand that as a small business owner, you may not have the time or expertise needed to build a website, maintain a blog, or manage your social media. That’s why we offer web design and ongoing digital marketing services in affordable, comprehensive monthly packages. Call our WordPress web design company today at 919-944-4284 or fill out our convenient online form to get started!